In many countries and areas, air conditioners run non-stop in the summertime. The highest demand for electricity is typically in the late afternoon when the heat is at its peak and people are coming home from work.
Utility providers in most countries rely on power plants to generate energy that their customers get. Typically, the bigger the plant, the more efficient and effective it is. It may seem that the opposite would be true, but today big power plants are really effective. However, when they can’t produce all the energy that a municipality needs, it has to obtain energy from other sources. Such sources are typically less efficient and more expensive.
For this reason, many cities and areas are interested in decreasing the consumption of electricity. It turns out that educating the public about electricity and electricity usage can have a big positive effect.
For example, many cities develop apps that show how much electricity a household is using. Such apps also typically show prices of electricity during different times of the day and have energy-saving tips. The technology really shines here because not only can the apps deliver the information in real time, but they also can do so in a way that very visually effective by using graphs, charts, and reminders.
When people can see in an app that by switching some of their appliances off in the daytime they can save a lot of money, they typically become much more interested in using energy more efficiently.
In some cases, municipalities simply can’t provide enough energy during peak times, which is why education becomes so important. When a utility provider can’t supply a population with the amount of power it needs, a brownout may happen. A brownout is when power simply shuts off. Brownouts were common in California in the early 2000s when people didn’t have power during the times when they needed it most.